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RBNL’s JV to launch action channel ‘THRILL’

30 Apr 2012 Evaluate

Reliance Broadcast Network’s (RBNL) - television joint venture (JV) with RTL Group - BIG RTL will be soon launching its action channel ‘THRILL’. The channel is slated to launch by the end of the Q1 FY12-13.

The joint venture channel will address the need gap and serve the very best of international content from across the globe, dubbed in Hindi. The core viewers of the channel would be THRILL seeking males in the age group of 15-44 years, who are action and adventure lovers.

As part of the plan to offer a diverse programming mix, the channel has signed strategic deals with various leading international content providers for successful global formats and series across a variety of genres: action reality, action thrillers, fighting and wrestling championships, shocking, never seen before films, extreme sports, late night entertainment and a robust library of hit Hollywood action movies, all dubbed in Hindi.

RBNL is a multi-media entertainment conglomerate with play across radio, television, intellectual properties and out of home. It is part of the Reliance Group and specializes in creating and executing integrated media solutions for brands.

Peers
Company Name CMP
PVR 938.05
Saregama India 344.55
Shemaroo Entertain. 105.35
Balaji Telefilms 94.39
UFO Moviez 72.06
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