Future Consumer, the food and FMCG arm of Future Group, has entered into a Joint Venture Agreement (JVA) on December 06, 2016 with LT Foods and Genoa Rice Mills (Genoa), for undertaking the business of manufacturing, marketing, sales, sourcing and distribution of ‘Sona Masoori / regional South Indian rice’, as per the terms and conditions agreed under the said Joint Venture Agreement. The company and LT Foods each shall hold 50% of the paid-up share capital of Genoa.
Future Consumer Enterprise is an FMCG company that markets brands such as Tasty Treat, Nilgiris, Golden Harvest, Sunkist, Sangi’s Kitchen, Desi Atta Company, Kara, Swiss CareMate, Clean Mate, Think Skin, Fresh & Pure, among the others.
