Reliance Broadcast Network’s (RBNL) - youth channel - BIG CBS SPARK, has entered into strategic alliance with Universal Music, world’s leading music company. This alliance comes as part of BIG CBS SPARK’s commitment to offer its young audiences a collection of the best global music.
Bringing in excellent synergies, the partnership will allow audiences of BIG CBS SPARK immediate access to an expansive library of Universal Music, while offering Universal Music a platform to reach its rich content to relevant youth audiences in India.
With the Universal Music library boasting of the most recent and biggest hits ranging top international artists like Madonna, Rihanna, Lady Gaga, Taylor Swift, Justin Bieber, Enrique Iglesias, LMFAO, Avicii, Jennifer Lopez, U2, Metallica, Bryan Adams, Bon Jovi, Guns N Roses, BIG CBS Spark will boast of music content featuring a host of popular music icons who are a rage in India.
RBNL is a multi-media entertainment conglomerate with play across radio, television, intellectual properties and out of home. It is part of the Reliance Group and specializes in creating and executing integrated media solutions for brands.
