KSS, a brand synonymous with quality and consumer satisfaction, has opened its co-branded Cherishgold and BJewelz store on January 18, 2017 located at Goregoan (west), Mumbai under its wholly owned subsidiary Birla Jewels. The store at Goregaon is first-of-its-kind co- branded company owned company operated store. The company is bullish with its plans of opening 500 such co-branded stores pan India.
KSS (formerly K Sera Sera) has varied interests in the realms of entertainment and gems and jewellery business.