KSS has opened its second co-branded Cherishgold and BJewelz store on January 22, 2017 located at Surya Complex, Swastik Cross Road, Navrangpura, Ahmedabad under its wholly owned subsidiary Birla Jewels. It is co- branded company owned company operated store. It is retail and online cobranded store and is all set to revive the jewellery buying experience in the country, with its unique offline and online store format.
KSS (formerly K Sera Sera) has varied interests in the realms of entertainment and gems and jewellery business.