Balaji Telefilms’ wholly owned subsidiary - ALTBalaji has entered into a partnership with mobile wallet major MobiKwik. The global OTT entertainment platform ALTBalaji, will offer 250 hours of original content and subscribers can now avail 25% cashback while paying for the service using MobiKwik wallet. The partnership will provide an easy payment facility to MobiKwik's 55 million registered users to enjoy ALTBalaji.
Balaji Telefilms is India’s leading integrated media conglomerate with market leadership in the motion picture and television content industries, among other entertainment-led businesses.