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Balaji Telefilms goes digital with launch of mobile platform ALTBalaji

14 Apr 2017 Evaluate

Balaji Telefilms has gone digital with launch of mobile platform ALTBalaji on April 13, 2017. The company is all set to claim throne on digital entertainment space with the OTT platform ALTBalaji.

ALTBalaji is launched with the vision to create original shows for India & Indians abroad, for consumption on their personal devices at location/time/show of their choice. The platform will offer 250+ hours of original, exclusive content to its subscribers. This ad free, subscription based platform will be commercially available with few of these original shows from April 16. The shows on video on demand platform are created by the best talent of Indian entertainment industry including critically acclaimed directors and actors.

Balaji Telefilms is India's leading integrated media conglomerate with market leadership in the motion picture and television content industries, among other entertainment-led businesses.

Peers
Company Name CMP
PVR Inox 1624.80
Saregama India 646.05
Shemaroo Entertain. 99.00
UFO Moviez India 61.12
Tips Music 812.75
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