Balaji Telefilms’ wholly owned subsidiary -- ALTBalaji and PayU India have entered into partnership pact for opening an additional method of payment for the OTT platform's subscription services.
Payment options provided through PayU Biz are Credit Card, Debit Card, Net Banking, Itz Cash, Yes Pay, Ypay, PayU Money wallet and UPI. The global OTT entertainment platform - ALTBalaji will offer 250 hours of original content and subscribers in India and abroad will have the option to pay through PayU.
Balaji Telefilms is India’s leading integrated media conglomerate with market leadership in the motion picture and television content industries, among other entertainment-led businesses.
