Balaji Telefilms’ wholly owned subsidiary - ALTBalaji has joined hands with Ola Play, India's leading mobile app for transportation, Ola's connected car platform for ridesharing. Through this collaboration, a preview of ALTBalaji's original and exclusive shows will be available to Ola Play customers across the country.
The users will be able to access a vast collection of original shows produced and curated by ALTBalaji through an immersive and personalized experience which customers can seamlessly control through their smartphones as well as a device mounted at the back of the seat.
Balaji Telefilms is India’s leading integrated media conglomerate with market leadership in the motion picture and television content industries, among other entertainment-led businesses.
