In recognition of the continued robust prospects of Balaji Telefilms (BTL) market's leading television content production business and the strong response and growth potential its newly launched digital OTT platform (ALTBalaji), BTL has decided to concentrate a significant portion of its bandwidth and its available resources on these high potential business segments.
The television business with its strong brand and creative track record has been a consistent performer for BTL and will continue to occupy a significant portion of the Management’s bandwidth.
The recently launched digital business under ALTBalaji thru BTL’s wholly owned subsidiary ALT Digital Media Entertainment with its stand out original content has received great response with 2.4 million downloads making BTL one of the first movers in the fast growing OTT market in India. Given the disruptive nature of the emerging OTT opportunity, ALTBalaji will be a game changer for BTL.
Balaji Telefilms is India’s leading integrated media conglomerate with market leadership in the motion picture and television content industries, among other entertainment-led businesses.
