Esha Media Research is in talks with both global and domestic players for strategic alliance in a bid to expand its product basket in the space of media measurements including the print, social media, digital advertising and over-the-top (OTT) platform to capture a pie in the global market space.
The move to seek strategic alliance also includes fund raising initiative if required by offering issue of fresh equity that will also aid in restructuring the current operations.
With over two decades of domain knowledge aided with software and technological advancement, Esha Media is well positioned to extract global business for media monitoring in a subdued global economic scenario that is looking at low cost outsourcing options from overseas.
Esha Media Research has been engaged in providing image processing and other services to the printing industry using computerized techniques for color separation and color scanners.
