Balaji Telefilms’ subsidiary AltBalaji has entered into a strategic partnership with Reliance Industries (RIL) to make available its original content to the millions of customers of the online platforms of Reliance such as Jio Cinema, Jio TV etc. This content would be enjoyed by all the subscribers of Reliance Jio (Jio), one of the leading telcos in India, as part of the Digital Services eco-system offered by Jio.
Jio’s established user base of over 160 million will help to strengthen the distribution of ALTBalaji content.
Balaji Telefilms is India’s leading integrated media conglomerate with market leadership in the motion picture and television content industries, among other entertainment-led businesses.
