Eros embarks marketing and pre-sales blitz for ‘Kochadaiyaan’

03 Jul 2012 Evaluate

Eros International Media, a leading global company in the Indian film entertainment industry will be presenting Rajinikanth’s ‘Kochadaiyaan’, a Mediaone Global Entertainment production. The shooting of the film is complete and it is in active post production. The countdown to the release of the prestigious project has begun with Eros and Mediaone embarking on the marketing and exploitation of the film actively with the Tamil satellite rights being assigned to Jaya TV and the Telugu rights for the film to Lakshmi Ganapathy Films, Hyderabad.

Besides, Eros and Mediaone have also strategically tied up Karbonn Mobiles to launch 500,000 Kochadaiyaan mobiles to celebrate the release of the film. The tie-up with Karbonn ‘Kochadaiyaan’ mobiles will have exclusive screen savers and images from the film along with the trailer and the signature tune of the film. These special Kochadaiyaan mobiles would be released in September/ October during the audio launch of the film.

Further, the music release of the film is planned in Tokyo and multicity premieres of the film are being planned across Los Angeles, London and India. The film is scheduled to release towards the end of the year.

Eros International Media is a part of the Eros Group., which has an extensive film library and is in the business of sourcing Indian and other film content and exploiting it worldwide through its offices in India, UK, USA, UAE, Singapore, Australia, the Isle of Man and Fiji across formats such as theatres, home entertainment, television and digital new media.

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