RBNL’s Big CBS Network brings ‘The X Factor’ to India

22 Aug 2012 Evaluate

Reliance Broadcast Network (RBNL) and CBS Studios International’s joint venture (JV) - Big CBS Network, is bringing the latest version of ‘The X Factor’ to India. Big CBS Network’s next big acquisition from Fremantle - the latest season of The X Factor, will air concurrent to the United States. The show will be broadcast across BIG CBS's 3 Channels - PRIME, LOVE and SPARK beginning September 14 and then every Friday and Saturday at 9pm in India.

To ensure optimal reach, BIG CBS Network has planned an extensive marketing plan for the show. The network will engage in a multimedia holistic marketing campaign across multiple touch points ranging radio, television, out of home media and social media to promote the show.

Reliance Broadcast Network has a multi media play in the spaces of radio, television, intellectual property, out of home and television products and specializes in creating and executing integrated solutions for clients, across the country.

Peers
Company Name CMP
PVR 1057.55
Saregama India 365.10
Shemaroo Entertain. 104.50
Balaji Telefilms 103.15
UFO Moviez 77.00
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