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INOX Leisure enters into marketing partnership with NBA: Report

07 Jun 2019 Evaluate

INOX Leisure and National Basketball Association (NBA) have reportedly entered into marketing partnership to integrate the NBA into select cinemas across Hyderabad, Kolkata, Pune, Mumbai and Delhi. The company will introduce numerous NBA elements in its cinema houses, including co-branded inflatable and popcorn buckets, NBA posters and NBA jersey wall displays.

INOX Leisure is amongst India’s largest multiplex chains.

Peers
Company Name CMP
PVR Inox 1315.80
Saregama India 506.85
Shemaroo Entertain. 124.50
UFO Moviez India 60.69
Balaji Telefilms 94.14
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