ITC is expecting its stationery business to get back to double-digit growth from December after dropping to single digit in the last six months due to economic slowdown and floods affecting sales.
The company, which sells stationery primarily through its Rs 1,500 crore Classmate brand, is focusing on the innovation of new products to push sales and tide over the current slowdown and overcome challenges during the off-season period from July to October.
ITC has business a interests in cigarettes, hotels, paperboards and specialty papers, packaging, agri-business, packaged foods and confectionery, information technology, branded apparel, personal care, stationery, safety matches and other FMCG products.
