Balaji Telefilms’ wholly owned subsidiary -- ALTBalaji has entered into a strategic partnership with payment solutions company PayPoint India. This is primarily for the rural and semirural markets and this partnership will help ATLBalaji go deeper in these markets.
PayPoint has 45,000 plus tech-enabled retailers across India wherein more than 80 percent of its customers are spread across in rural and semirural markets, the by making content more accessible. PayPoint offline stores provide assistance for ALTBalaji for activation as well, along with paying for subscription and renewals in cash and access the program at the convenience of their homes.
Balaji Telefilms is India’s leading integrated media conglomerate with market leadership in the motion picture and television content industries, among other entertainmentled businesses.
