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RBNL rises on launching next leg of campaign ‘Choose Your Pack Wisely’

Reliance Broadcast Network Ltd. | Film Production, Distribution & Entertainment | Media | BSE: 533143 | NSE: RBN

15 Oct 2012 Evaluate

Reliance Broadcast Network (RBNL) is currently trading at Rs. 48.00, up by 1.05 points or 2.24% from its previous closing of Rs. 46.95 on the BSE.

The scrip opened at Rs. 48.45 and has touched a high and low of Rs. 48.45 and Rs. 48.00 respectively.

The BSE group 'T' stock of face value Rs. 5 has touched a 52 week high of Rs. 69.95 on 17-Oct-2011 and a 52 week low of Rs. 35.50 on 10-Aug-2012.

The promoters holding in the company stood at 66.63% while Institutions and Non-Institutions held 2.66% and 30.71% respectively.

Reliance Broadcast Network has geared up for digitization, with the launch of its next leg of campaign ‘Choose Your Pack Wisely’. The campaign is intended to create awareness amongst consumers to enable them to choose their television packs wisely in order to receive the best available in entertainment, on television. The company had already created enormous awareness with its ‘Choose Your Box Wisely’ and ‘Switch To’ campaign.

The first phase of ‘Choose Your Pack Wisely’ campaign will be led across four metro cities - Delhi, Mumbai, Bangalore and Kolkata. This campaign which has a budget of over Rs 1 crore will also include intensive marketing activation with the help of RBNL’s marketing muscle and expertise. The campaign will be promoted across the platforms of Television, Radio, Digital and Outdoor, to gain increased visibility through this multi-media campaign.

Reliance Broadcast Network has a multi media play in the spaces of radio, television, intellectual property, out of home and television products and specializes in creating and executing integrated solutions for clients, across the country.

Reliance Broadcast Share Price

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Peers

Company Name	CMP
PVR	938.05
Saregama India	344.55
Shemaroo Entertain.	105.35
Balaji Telefilms	94.39
UFO Moviez	72.06
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RBNL rises on launching next leg of campaign ‘Choose Your Pack Wisely’

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