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Reliance Broadcast, RTL Group to launch JV channel BIG RTL Thrill in November

29 Oct 2012 Evaluate

Reliance Broadcast Network (RBNL) and RTL Group, the leading European entertainment network, would be launching Joint Venture (JV) channel, BIG RTL Thrill. Action entertainment channel targeted at male audiences will be launched on November 5, 2012 in India. Initially, the channel will go on air in Uttar Pradesh, featuring international content dubbed in Hindi.

Phased expansion to other Hindi-speaking matters and the SAARC region (South Asian Association of Regional Co-operation which include the countries of Sri-Lanka, Bhutan, India, Maldives, Nepal, Pakistan, Bangladesh and Afghanistan) would be followed.

Targeted at male audience with global contents such as reality shows, wrestling, extreme sports, game shows and movies dubbed in Hindi, the JV - BIG RTL Thrill channel will complement and provide synergies with RBNL’s No. 1 radio network 92.7 BIG FM which has 6 stations in the state, along with its variety and entertainment channel BIG MAGIC.

Peers
Company Name CMP
PVR 938.05
Saregama India 344.55
Shemaroo Entertain. 105.35
Balaji Telefilms 94.39
UFO Moviez 72.06
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