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RBNL’s 92.7 BIG FM to celebrate Navratri in a grand style

Reliance Broadcast Network Ltd. | Film Production, Distribution & Entertainment | Media | BSE: 533143 | NSE: RBN

20 Sep 2011 Evaluate

Reliance Broadcast Network’s (RBNL) - 92.7 BIG FM, India's no 1 radio network, after the overwhelming success of the BIG Green Ganesha campaign, is all set to celebrate Navratri in a grand style. The radio station is set to roll out a promising campaign '9 Devis of Navratri', which will run for three weeks and will offer advertisers a connect with the largest number of audiences during this festive season.

The focus this Navratri '9 Devis of Navratri' revolves around the strength of women. The nine day festival celebrated in honor of Goddess Durga will run along two tracks. The first track called 9 Divas of Bollywood will feature leading ladies of Bollywood who will speak about their favorite Navratri song, their favorite movies, their fashion statement and what Navratri means to them. On a parallel track will be the show '9 Devis of Navratri' where 9 lucky girls will be selected via contests run on-air. These girls will get an opportunity to be treated like divas and will be pampered silly for 9 days.

Besides, 92.7 BIG FM has tied up with the biggest and a record of 29 garba pandals across the country to celebrate Navratri Listeners get to win 9270 passes. Interestingly one of the pandals 92.7 BIG FM has tied up with is the United Way of Baroda, which is the world's biggest garba in terms of participants and viewers. This pandal had even gained an entry into the Guinness Book of World records in 2010.

Some of the leading pandals that 92.7 BIG FM is associated with is Growel Mall, Borivali Pandal and Korakendra Juhu are the pandals in Mumbai, Gujarati Mitra Mandal and Spice and Ice garba in Sholapur, Indoor Stadium and Royal Park in Surat, United Way of Baroda in Baroda. There are 5 pandal associations in Rajkot with Neel's City club, Swagat Dandiya, Jeel Entertainment, Surbi and Sargam. Lakshya Garbo and Ras Ullas in Indore, Patrika Garba in Bhopal, Eutopia Group in Gwalior and 5 pandals in Kanpur.

Navratri is one of the most celebrated festivals in the country. The enthusiasm among the people during this time is infectious as they dance, shop and basically have a good time. 92.7 BIG FM will make it even BIGGER for its listeners, by giving out 927 passes in each city.

Reliance Broadcast Network is a multi-media entertainment conglomerate with play across radio, television, intellectual properties and out of home. It is part of the Reliance Group and specializes in creating and executing integrated media solutions for brands.

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Saregama India	341.65
Shemaroo Entertain.	104.65
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UFO Moviez	73.70
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RBNL’s 92.7 BIG FM to celebrate Navratri in a grand style

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