Balaji Telefilms is intending to pursue and invest in more original content catering to the specific preferences across different genres and at industry-competitive affordable subscription rates for over-the-top (OTT) segment. The leading media and content provider, which is present in the subscription-based video on-demand service through ALTBalaji, has become a significant OTT player differentiated by its content and affordability. With the success of few movie releases on the OTT platform witnessed during the year, the OTT segment is also likely to provide platform for a small-budget deep content releases.
Balaji Telefilms is India’s leading integrated media conglomerate with market leadership in the motion picture and television content industries, among other entertainment-led businesses.
