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RBNL’s ‘BIG RTL Thrill’ leads among other news channels in UP

10 Jan 2013 Evaluate

Reliance Broadcast Network’s (RBNL) - ‘BIG RTL Thrill’, the action entertainment channel targeted at male audiences with the tagline ‘Action Ka Baap’, continues to enthrall audiences in Uttar Pradesh as it wins preference over news aired in the region. BIG RTL Thrill has been rated 12.28 gross rating points (GRPs) as per TAM ratings which is higher than leading regional news channels.

BIG RTL Thrill enjoys a better time shift viewing (TSV) of 23.19 in Uttar Pradesh when compared to leading regional news channels like Zee News UP, IBN 7, Sahara Samay UP and ETV UP. With the action-oriented content on BIG RTL Thrill winning preference over news relevant to the region, the channel has become the one-stop destination providing engaging TV viewing experiences from male audiences in the region.

While airing the best international content from around the world dubbed in Hindi, BIG RTL Thrill has engaged male audiences in Uttar Pradesh with top rated shows like Criss Angel...Magic Ya Sach, Josh Sports and Fear Factor...Darr Se Takkar among others.

Reliance Broadcast Network has a multi media play in the spaces of radio, television, intellectual property, out of home and television products and specializes in creating and executing integrated solutions for clients, across the country.

Peers
Company Name CMP
PVR 940.00
Saregama India 342.25
Shemaroo Entertain. 107.32
Balaji Telefilms 92.56
UFO Moviez 72.33
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