Reliance Broadcast Network’s (RBNL) has strengthened its foothold in the regional markets with the launch of new Bhojpuri channel ‘Big Magic Bihar and Jharkhand’. The channel will reach audiences not only across the larger markets of Dhanbad, Muzaffarpur, Gaya, Bhagalpur, Arrah, Jamshedpur and Ranchi, but will also penetrate deeper into the Tier II and Tier III towns, making for deeper reach to the smallest towns in Bihar and Jharkhand.
The channel will be distributed across 80 networks of the region, reaching 77 towns across Bihar and Jharkhand. The channel will be also distributed across local cable networks such as Maurya, DEN, Darsh, etc., and will also be available on Reliance Digital TV.
Reliance Broadcast Network has a multi media play in the spaces of radio, television, intellectual property, out of home and television products and specializes in creating and executing integrated solutions for clients, across the country.
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| Saregama India | 464.35 |
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