Mafatlal Industries has inked pact with Dubai-based Al Fahim Group by signing a 51:49 joint venture (JV) in order to market and distribute its textile brand in the Gulf Cooperation Council (GCC) and African countries. As per the JV, Mafatlal, with a minority stake of 49%, will be selling school uniforms, corporate wear, bed sheets and towels under the co-brand Al Fahim Mafatlal in the region.
The company will also market the products through new sales and marketing office in Dubai. There is not much investment in this initiative as the company will be manufacturing the products at its facilities in Gujarat.
Mafatlal Industries, a flagship company of the Arvind Mafatlal Group that has vertically integrated composite textile mills, was incorporated in 1913 at Ahmedabad. The company is engaged in manufacture of textiles and textile chemicals.