RBNL’s BMI enters into strategic distribution tie-up with cable distribution leaders in Canada

19 Feb 2013 Evaluate

Reliance Broadcast Network’s (RBNL) - BIG MAGIC International (BMI) has entered into a strategic distribution tie-up with cable distribution leaders -TELUS, COGECO, providing the largest coverage in Canadian markets. This additional distribution on COGECO and TELUS will see BMI gain an unbeatable stronghold in Canada.

With this move, BMI reaches out to the South Asian Diaspora living across the length and breadth of Canada, with the extremely popular shows like Rasoi ki Rani and Big Memsaab  Season 6, already huge hits locally in India. Also planned in the pipeline are local shows targeting youth and a business show on the Success Stories of Indians in Canada.

RBNL has a multi media play in the spaces of radio, television, intellectual property, out of home and television products and specializes in creating and executing integrated solutions for clients, across the country. BMI is the first variety Entertainment Channel to connect with the Indian community in Canada.

Peers
Company Name CMP
PVR 1298.00
Saregama India 427.65
Eros Internatl.Media 20.84
Shemaroo Entertain. 162.10
Balaji Telefilms 72.00
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