Reliance Broadcast Network’s (RBNL) - BIG CBS PRIME, the leading English general entertainment channel in joint venture with CBS Studios International, is all set to launch a Hindi feed.
With its Hindi feed, BIG CBS PRIME becomes the only International English General Entertainment Channel (GEC) with a multi-lingual feed, offering latest content from across the globe to a larger audience base across the top 8 metros to begin with. This will then extend to all 38 cities of DAS Phase II as digitization rolls out there.
This move marks RBNL’s first channel with a national dubbed feed adding more muscle to its bouquet in India. With Phase II of digitization across 38 cities, the opportunity to take the channel across the HSM market is ideal from a business perspective.
RBNL is a multi-media entertainment conglomerate with play across radio, television, intellectual properties and out of home. It is part of the Reliance Group and specializes in creating and executing integrated media solutions for brands.
Company Name | CMP |
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PVR | 1333.15 |
Saregama India | 427.95 |
Eros Internatl.Media | 20.51 |
Shemaroo Entertain. | 162.65 |
Balaji Telefilms | 71.50 |
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