BOLT Media (BOLT), a wholly owned subsidiary of Balaji Telefilms (BTL) has successfully completed the production of eight brand customization ad-films for a leading food brand. The films have begun being telecast at various prime times on Zee TV, one of India’s leading General Entertainment channels. This was BOLT’s first project since its incorporation in November, 2012.
BOLT has been incorporated to independently create and produce cutting edge TV concepts across mainstream and regional television. The firm proposes to cover genres like youth, humour, neomythology, reality, scripted reality, factual entertainment besides exploring branded content like digital brand solutions and short form programming. It will also look at creating IP in the space of formats, events and digital content. In addition, it will offer creative or line production expertise to other production houses including regional content. Additionally, it proposes to explore partnerships with international format owners.
Balaji Telefilms is India’s leading integrated media conglomerate with market leadership in the motion picture and television content industries, among other entertainment-led businesses. It is the only studio with unqualified success in both films and television. Pioneering widely different genres of content across several distribution media, the firm has completely aligned its brand architecture to reflect the far-reaching changes of our time.
