RBNL’s 92.7 BIG FM associates with Alchemist for BHB

30 Sep 2011 Evaluate

Reliance Broadcast Network’s (RBNL) - 92.7 BIG FM, India's no 1 radio network has associated with Alchemist for 'Billion Heart Beating Foundation' (BHB) to mark the occasion of World Heart Day (WHO) on September 29, 2011. The radio station will run all interesting interviews, tips, trivia and information on maintaining healthy hearts. BHB is a campaigner against risks of heart disease and has organized a week long awareness program ‘Happy Heart Fest’ from September 23 to September 29th all across India, drawing on the huge success of the campaign last year. The campaign aims at informing people about the basic actions that they can introduce into their daily lifestyle to lead a healthy heart.

Celebrated Indians from various walks of life have come forward to lend their active support for the World Heart Fest, through various activities and events across the country to celebrate the festival and create heart health awareness. The Billion Hearts Beating Foundation has identified 5 controls, which can make Indians have healthier (happier) hearts viz. Eating Healthy, Leading an active Lifestyle, Regular Health Checks, Not Smoking and Beating Stress. Each one of these controls have been adopted by one Celebrity Crusader to make one billion Indians aware of them, as simple measures to keep their heart healthy.

Reliance Broadcast Network is a multi-media entertainment conglomerate with play across radio, television, intellectual properties and out of home. It is part of the Reliance Group and specializes in creating and executing integrated media solutions for brands.

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