Reliance Broadcast Network’s (RBNL) - BIG CBS PRIME, the leading English general entertainment channel in joint venture with CBS Studios International, has expanded its reach beyond the 8 metros to 1mn+ towns across HSMs. BIG CBS PRIME has inked deals with leading distribution platforms and will reach 30 million households across the markets of Gujarat, Punjab, Maharashtra, Madhya Pradesh, Uttar Pradesh, Rajasthan and top 8 metros.
The channel which is already available on all leading DTH platforms and national MSO’s in metros has now inked deals with all the regional MSO’s as well, making BIG CBS PRIME available to a larger cross-section of male audiences, showcasing the best international content in a dual feed.
RBNL is a multi-media entertainment conglomerate with play across radio, television, intellectual properties and out of home. It is part of the Reliance Group and specializes in creating and executing integrated media solutions for brands.
Company Name | CMP |
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PVR | 1298.00 |
Saregama India | 427.65 |
Eros Internatl.Media | 20.84 |
Shemaroo Entertain. | 162.10 |
Balaji Telefilms | 72.00 |
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