Reliance Broadcast Network’s (RBN) - radio arm - 92.7 BIG FM, has increased a 20-30 per cent in the advertising rates. The rates will apply across its stations in metropolitan areas and tier II markets across the country. 92.7 BIG FM's decision to increase rates comes on the back of enhanced network performance and delivery, leading to higher market demand from advertisers both retail and national.
RBN is a multi-media entertainment conglomerate with play across radio, television, intellectual properties and out of home. It is part of the Reliance Group and specializes in creating and executing integrated media solutions for brands.