Reliance Broadcast Network’s (RBNL) - BIG Magic, the regional general entertainment channel for the Hindi heartland, has signed a distribution deal with Airtel Digital TV, the DTH service arm of leading telecom operator Bharti Airtel. BIG Magic will now be available on Airtel Digital TV from May 30, 2013 making it the only DTH player apart from Reliance Digital TV to air the channel.
Airtel Digital TV customers across the country, especially in the core markets of the channel - UP, MP, Bihar & Jharkhand can now enjoy locally relevant entertainment, including drama, crime, socio-mytho, game shows and talent shows on BIG Magic. Customers can subscribe the channel by just sending an SMS Reliance Broadcast Network has a multi media play in the spaces of radio, television, intellectual property, out of home and television products and specializes in creating and executing integrated solutions for clients, across the country.