RBNL spurts as its BIG Street retains mandate for premium Line II of DMRC till 2016

Reliance Broadcast Network Ltd. | Film Production, Distribution & Entertainment | Media | BSE: 533143 | NSE: RBN

31 Oct 2011 Evaluate

Reliance Broadcast is currently trading at Rs. 67.90, up by 1.40 points or 2.11% from its previous closing of Rs. 66.50 on the BSE.

The scrip opened at Rs. 66.50 and has touched a high and low of Rs. 68.90 and Rs. 65.25 respectively. So far 53174 shares were traded on the counter.

The BSE group 'B' stock of face value Rs. 5 has touched a 52 week high of Rs. 120.75 on 08-Nov-2010 and a 52 week low of Rs. 59.00 on 05-Oct-2011.

Last one week high and low of the scrip stood at Rs. 68.90 and Rs. 59.50 respectively. The current market cap of the company is Rs. 528.35 crore.

The promoters holding in the company stood at 63.87% while Institutions and Non-Institutions held 2.66% and 33.46% respectively.

Reliance Broadcast Network’s (RBNL) - OOH arm - BIG Street, has strengthened its standing as one of the most favoured and innovative out of home solution providers, by retaining the mandate for the prestigious Line II of the DeIhi Metro Rail Corporation (DMRC) till 2016. This 10.46 kms stretch covers prestigious commercial, office, shopping and government office areas of central Delhi through its 9 high footfall stations.

With this retention of Line II, and other DMRC mandates i.e. Line II Extension (10 stations between Udyog Bhavan and Saket), Line III (21 stations between Barakhamba and Dwarka) as well as Reliance Metro Airport Express Line, BIG Street has access to 44 Metro stations and nearly 75% of the commuters, making it the largest OOH player in Delhi Metro. The lines on DMRC, when combined with its digital pods - across malls and DMRC stations, street furniture, large format hoardings, Reliance Metro - Airport Line (between IGIA and New Delhi Stations) and BIG Cinemas provides BIG Street a reach to almost 25 lakh Delhi-ites each day.

BIG STREET posted a growth of 13% in the quarter ended June 2010, and is growing at a robust pace. With marketers understanding the power of an integrated media plan and using outdoor advertising media more effectively, and the consumer spending more time out of home - in retail outlets, roads, airports and metro trains, BIG Street will see increased yields, occupancy, marquee clients and a high ROI.

RBNL is a multi-media entertainment conglomerate with play across radio, television, intellectual properties and out of home. It is part of the Reliance Group and specializes in creating and executing integrated media solutions for brands.

BIG Street, in the business of acquiring and marketing of out-of-home assets, has, within a short span of time acquired media rights for key projects spreading its inventory hold across the country.

Reliance Broadcast Share Price

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Peers

Company Name	CMP
PVR	1074.05
Saregama India	360.15
Shemaroo Entertain.	103.00
Balaji Telefilms	123.00
UFO Moviez	74.33
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