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Orient Tradelink acquires significant content rights over past three year

12 Jun 2024 Evaluate

Orient Tradelink has ventured into the merchandising business, acquiring significant content rights over the past three years. The company now holds marketing rights to more than 2,000 hours of Spiritual & Sports software and 44 books. This new endeavor involved substantial expenditure on acquiring these rights. The company's R&D team has developed extensive merchandising inventories, including the Shirdi Sai Baba Samadhi box, featuring mantras narrated by Shri Aushim Khetarpal. Additionally, the Samadhi box, along with the books ‘Sai Vibhuti’ and pen drives containing various talk shows like ‘Sai Ke Mahima’ and ‘Sai Mantras and Mantras for the Soul,’ have been released and are available on digital platforms worldwide. This new business venture is expected to increase turnover by 30% in 2024-25. 

The digital platforms will launch in a month's time, and offline orders are already being received. With the acquisition of these rights, the next step is to expand the FMCG division. While the Agarbattis segment is performing well, it currently caters to only one segment. This year, the Agarbatti segment is expected to grow significantly on both offline and online platforms. The FMCG business is projected to rise from the second quarter, contributing to 10% of the revenues, which will substantially increase the company's bottom line by 2-3 times its current profitability. All these books, which have been repackaged, are now available on Amazon, Flipkart, and other digital platforms. Offline sales of all Sai Baba inventory are increasing with about 2,500 counters. In the next four months, this will show a substantial rise in revenues and the increase of these merchandising and publishing contents.

Orient Tradelink is engaged in the business of television channels, news, Films, music, serials and trading in fabrics which are governed by the same set of risks and returns and as such are in the same segment.


Orient Tradelink Share Price

19.33 0.04 (0.21%)
21-Apr-2026 11:05 View Price Chart
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