Eros International Media, a leading global company in the Indian film industry, has acquired the worldwide distribution rights of the highly comedy film, Grand Masti, which releases on September 13. The film is a sequel to the 2004 smash hit and features Vivek Oberoi, Aftab Shivdasani and Riteish Deshmukh reprising their roles from original and is directed by Indra Kumar.
Eros International Media is a global player with the Indian media and entertainment arena. It operates on a vertically integrated studio model controlling content as well as distribution and exploitation across multiple formats globally, including cinema, digital, home entertainment and television syndication.