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Ashok Leyland eyes 20% market share for IVC Boss: Report

21 Sep 2013 Evaluate

Ashok Leyland, the Hinduja Group flagship company in India, is reportedly aiming to achieve at least 20% market share for its new Intermediate Commercial Vehicle (ICV) Boss, which was recently launched in Coimbatore region. The company has 75% market share in 16-tonner trucks and 20% in Ecomet segment. It is expecting to achieve the same level of market share for Boss, which is available in two variants -the LE and LX.

The BOSS LE is fitted with a 120 HP H-series BS3 engine with an in-line fuel injection pump – an industry first – and a 6-speed overdrive gearbox that delivers superior mileage. The BOSS LX has another industry-first – an Automated Manual Transmission - that eliminates the need for clutch operation and gear-shifting.

Ashok Leyland, the Hinduja Group flagship company in India, is engaged in the manufacturing of commercial vehicles and related components. The company’s products include buses, trucks, engines, defense and special vehicles.

Peers
Company Name CMP
Tata Motors 433.30
Ashok Leyland 169.15
Force Motors 19584.35
Olectra Greentech 1025.40
SML Mahindra 5187.60
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