Reliance Broadcast Network’s (RBNL) - radio arm - 92.7 BIG FM and AVON Cycles are in process of driving an initiative for greener tomorrow by launching - AVON CYCLOGREEN. The CYCLOGREEN will engage people to take a unique pledge to cycle to work at least once in a week. The initiative has been crafted for a better and greener tomorrow.
The AVON CYCLOGREEN will see its national flag off from Chandigarh on 24th November 2011 post which it will travel 36 cities across India followed by a grand culmination in Kolkata on 20th December 2011. One lucky winner will be announced in every city who will win a bicycle, duly autographed by the jock. 92.7 BIG FM has partnered with the leading cycle manufacturer of the country - Avon Cycles for this activity.
RBNL is a multi-media entertainment conglomerate with play across radio, television, intellectual properties and out of home. It is part of the Reliance Group and specializes in creating and executing integrated media solutions for brands.
