MRC Agrotech has entered into an agreement with Temi Tea Estate, an Undertaking under the Aegis of Commerce & Industries Department, Government of Sikkim for engaging itself in promoting, marketing, and distribution of retail packets of Sikkim Tea across India, and international markets.
The agreement is for a period of 3 years in addition to a moratorium period of 3 months inclusive of probationary/provisional period subject to renewal. Under the agreement, MRC Shall incorporate ‘Temi Tea’ under its brand name, MRC shall acknowledge ‘Temi’ as a source. MRC must not engage in retail sales of any other tea packets except for Temi Tea. MRC be responsible for all promotional, branding, and designing cost. MRC has to take additional responsibility of providing its expertise in enhancing the brand visibility of Temi Tea including strategic marketing, branding, and advertising, brand management, market research & intelligence.
MRC Agrotech (formerly known as MRC Exim) is a futuristic organisation devoted to maximise value for farm to market value chain.
