TCC Concept has received approval for acquisition of Pepperfry, India’s leading omnichannel furniture and home goods platform, in a 100% Share Swap deal at terms and conditions agreed under the definitive agreements. The board of directors of the company at their meeting held on October 14, 2025 have approved the same.
Pepperfry’s trusted brand, large seller ecosystem and omnichannel footprint will complement the company’s focus on technology-driven platforms for e-commerce, digital infrastructure, and AI-powered solutions. The company will leverage its strengths in product, data and platform engineering, supply-chain optimization and disciplined capital allocation to accelerate Pepperfry’s growth, drive category expansion, and improve speed, reliability and customer experience across the value chain. The combination will create operating synergies in merchandising, sourcing and marketing efficiency while maintaining Pepperfry’s brand identity and customer-first ethos.
TCC Concept (formerly known as Aaswa Trading and Exports) is engaged in cotton fabrics trading business in India. The company is based in Ahmedabad, India.
