Rose Merc and WTSLN Fintech (WhatsLoan), a pioneering TSP-Technology Service Provider in digital lending, have signed a Memorandum of Understanding (MoU) to collaborate on advancing digital lending solutions to banks and lending institutions esp covering PSL-Priority Sector Lending Credit which has high customer service cost and longer turnaround times. This partnership aims to enhance access to loans and financial services farmers, consumers MSMEs working with lenders: banks, Grameena Banks, Co Ops -State and Urban, NBFCS, HFCs and MFIs with a special focus on untapped markets in Western and Northern India.
The MoU outlines a strategic collaboration to jointly, innovate, develop, market, and implement AI-driven digital platforms, including WhatsLoan’s flagship offerings such as the NeoLending Digital Platform, Digital Kisan Credit Card (KCC) built with ULI -Unified Lending Interface of RBI, Co-Lending, Embedded Finance, and Loan as a Service (LaaS) models. By leveraging Rose Merc’s extensive network and market insights, the partnership will target reduced processing costs, faster turnaround times, and expanded reach in regions like Maharashtra, Gujarat, Rajasthan, Uttar Pradesh, Punjab, and Haryana. Additionally, Rose Merc will explore equity investment or fundraising opportunities to support WhatsLoan’s growth and technological innovations and enhancements like DFID - Digital Financial Identity on blockchain and loan marketplace for farmers, consumers and MSMEs to meet needs Bharat.
Rose Merc is a dynamic company which is present as an e-commerce website, the company is now primarily into the trade of naturally occurring precious elements such as gem stones, gold, silver, rudhraksha, and more.
