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RBNL enters into long-term partnership with Lucha Libre USA

21 Nov 2011 Evaluate

Reliance Broadcast Network (RBNL) has entered into a long-term partnership with Lucha Libre USA for its bouquet of channels. The first season of the Lucha Libre’s Masked Warriors will air simultaneously on its English Entertainment Channel BIG CBS Prime, part of the channels launched through its joint venture with US CBS Studios International, and its regional entertainment channel - BIG MAGIC - targeted at the states of Uttar Pradesh, Madhya Pradesh, Bihar and Jharkhand.

The global hit show will air on BIG CBS Prime each Friday at 9:00 pm and on BIG MAGIC - each Saturday and Sunday at 7:30 pm. This language agnostic programming is a free style wrestling show that boasts of some of the most death-defying showmanship.

RBNL is a multi-media entertainment conglomerate with play across radio, television, intellectual properties and out of home. It is part of the Reliance Group and specializes in creating and executing integrated media solutions for brands.

BIG CBS Prime, which has grown to a leadership position in under a year of launching in India, has been delivering its promise of offering the latest, freshest and hottest entertainment straight from the United States.

BIG MAGIC, launched in April of this year, is the India's first variety entertainment channel targeted at the core Hindi heartland, locally relevant entertainment around Humor, Reality, Music and Bollywood, along with high end international content that appeals to the people of the heartland.

Peers
Company Name CMP
PVR 1074.05
Saregama India 360.15
Shemaroo Entertain. 103.00
Balaji Telefilms 123.00
UFO Moviez 74.33
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