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Vertoz’s arm to acquire 100% stake in Webimax LLC

28 Nov 2025 Evaluate

Vertoz’s wholly owned subsidiary -- Vertoz Inc. (USA) has signed a definitive agreement to acquire 100 per cent stake of marketing automation company Webimax LLC (USA) at an enterprise value of $6.6 million (around Rs 59 crore).

Under the terms of the agreement, Vertoz Inc will acquire the business of New Jersey-based Webimax in two tranches - around 80 per cent stake for Rs 46.8 crore in the first phase and the remaining 20 per cent over the next three years, linked to clearly defined performance milestones. The acquisition is being funded to the extent of 75 per cent of the purchase consideration through debt provided by India's premier government financial institution and 25 per cent of the acquisition shall be funded by Vertoz's own internal cash flow. The acquisition may add approximately $9.5 million (Rs 87 crore) revenues to Vertoz's existing approximately Rs 300 crore of annualised revenues and Rs 17 crore of annualised PAT to profits.

Vertoz is a programmatic advertising company that offers engaging and innovative advertising and monetization solutions which replaces the traditional methods of media buying and selling of advertisement.

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