Signpost moves up on securing outdoor advertising rights from Kolkata Municipal Corporation

Signpost India Ltd. | Advertising & Media | Media | BSE: 544117 | NSE: SIGNPOST

24 Feb 2026 Evaluate

Signpost India is currently trading at Rs. 243.00, up by 1.00 points or 0.41% from its previous closing of Rs. 242.00 on the BSE.

The scrip opened at Rs. 267.85 and has touched a high and low of Rs. 267.85 and Rs. 243.00 respectively. So far 5978 shares were traded on the counter.

The BSE group 'B' stock of face value Rs. 2 has touched a 52 week high of Rs. 311.90 on 25-Aug-2025 and a 52 week low of Rs. 179.65 on 02-Jun-2025.

Last one week high and low of the scrip stood at Rs. 267.85 and Rs. 240.00 respectively. The current market cap of the company is Rs. 1298.84 crore.

The promoters holding in the company stood at 67.74%, while Institutions and Non-Institutions held 0.11% and 32.15% respectively.

Signpost India has been granted the Exclusive Outdoor Advertising Rights by the Kolkata Municipal Corporation (KMC) under the ‘Kolkata Streetscape Renaissance’ Project through PPP Mode. The contract covers Advertising Rights on Park Street (Mother Teresa Sarani) from Jawaharlal Nehru Road to Mullick Bazar Crossing, Camac Street (Abanindranath Sarani), Theatre Road (Shakespeare Sarani), and Park-o-Mat. The contract period is of 10 years (extendable for 2 years).

The Gross advertising revenue for the company under this contract is around Rs 450 crore over the concession tenure. The company shall pay an annual fee of Rs 16.38 crore, which will increase by 5% in every three years, to KMC. Therefore, the total revenue for KMC will be over Rs 250 crore during the concession period.

Signpost India provides both static and digital OOH advertising services.

Signpost India Share Price

254.00 -5.40 (-2.08%)

30-Apr-2026 16:59 View Price Chart

Peers

Company Name	CMP
Signpost India	254.00
Bright Outdoor Media	390.00
RK Swamy	84.02
Adcounty Media India	130.25
Brandbucket Media	4.90
View more..

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