Future Consumer Enterprise (formerly known as Future Ventures India) will be launching one of the world’s leading food and beverage brands, Sunkist in India.
The company has entered into a long-term agreement with California-based Sunkist Growers Inc., a leading international licensor and the most widely recognized name in the citrus category, to manufacture, market and sell fruit juice drinks, sparkling beverages and a range of other food products under the world-famous Sunkist brand in India.
Future Consumer Enterprise is the alternate investment arm of Future Group, India's largest retailer. The Future Group is a business group, led by Kishore Biyani, focusing on consumption-led businesses in India and is also one of India’s leading organized multi-format retailers.