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Future Consumer Enterprise to launch Sunkist Brand in India

10 Dec 2013 Evaluate

Future Consumer Enterprise (formerly known as Future Ventures India) will be launching one of the world’s leading food and beverage brands, Sunkist in India.

The company has entered into a long-term agreement with California-based Sunkist Growers Inc., a leading international licensor and the most widely recognized name in the citrus category, to manufacture, market and sell fruit juice drinks, sparkling beverages and a range of other food products under the world-famous Sunkist brand in India.

Future Consumer Enterprise is the alternate investment arm of Future Group, India's largest retailer. The Future Group is a business group, led by Kishore Biyani, focusing on consumption-led businesses in India and is also one of India’s leading organized multi-format retailers.

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