ITC is reportedly planning to increase the prices of some of its cigarette brands by up to 15 per cent. The price hike will further add up to the margins and realizations will get a boost. However, volumes will remain under pressure in 2013-14.
Earlier this year, the company had increased cigarette prices by up to 20 per cent, after the government had raised the excise duty on cigarettes in Budget 2013-14.
ITC, a diversified conglomerate has business interests in cigarettes, hotels, paperboards and specialty papers, packaging, agri-business, packaged foods and confectionery, information technology, branded apparel, personal care, stationery, safety matches and other FMCG products.
