Reliance Broadcast Network (RBNL) and Star India togetherhave announced the 2nd Edition of the BIG Star Entertainment Awardsover a press conference hosted by the Evening Prime time Jockey of 92.7BIG FM - RJ Nitin.
BIG Star Entertainmentawards last year was a phenomenal success with a record of 5.78 TVR,one of the highest rated events of the year 2010. The BIG StarEntertainment Awards seeks to establish a unique platform that givesaudiences the opportunity to nominate and vote for their favouriteentertainers across the genres of Television, Sports, Films, Music andDance. Salman Khan, Priyanka Chopra, Jacqueline Fernandez, and Bret Leeare some of the stars that promise to shine down and ensure the bestever usher-in to the New Year.
The BIG StarEntertainment Awards will be promoted through a high-decibel marketingplan ranging on-ground, television, radio and digital activities.Reliance Broadcast Network’s radio arm 92.7 BIG FM, its televisionchannels BIG MAGIC and the BIG CBS Channels, out of home vertical BIGStreet, intellectual property arm BIG Live and its digital initiative,BIG Digital will come together to enable effective promotion of theproperty across relevant markets pan India.
