Pfizer, Ranbaxy tie up with ITC to sell over-the-counter products in rural areas

12 Jul 2011 Evaluate

Drug-majors Ranbaxy and Pfizer have formalised an alliance with fast-moving-consumer-goods (FMCG) company ITC to tap the rural markets for their over-the-counter (OTC) products. The three companies are reported to have undertaken a pilot project in Uttar Pradesh. Ranbaxy's OTC products include energy-supplement Revital, antacid Pepfiz, pain balm and spray Volini and cough syrup Chericof Ranbaxy's global OTC business stood at Rs 248 crore last year, a growth of 17 per cent.

Pfizer India's consumer health portfolio includes brands such as Gelusil, Nebasulf, Selsun, Ferradol, and Waterbury's Compound. However, it has globally sold its OTC brands – mouth-wash Listerine, cough-syrup Benadryl, skin-cream Caladryl and cough-suppressant Benylin to Johnson & Johnson.

The distribution reach of an FMCG company into rural areas in India is much wider than that of a pharmaceutical company, he observed. The domestic OTC products market is pegged at over Rs 4,000 crore, growing at 12-14 per cent.

ITC Share Price

404.80 1.75 (0.43%)
05-Dec-2025 16:59 View Price Chart
Peers
Company Name CMP
ITC 404.80
Godfrey Phillips 2731.75
VST Industries 251.90
The Indian Wood Pro. 37.38
NTC Industries 163.55
View more..
Register Now to get our Free Newsletter & much more!

© 2025 The Alchemists Ark Pvt. Ltd. All rights reserved. MoneyWorks4Me ® is a registered trademark of The Alchemists Ark Pvt. Ltd.

×