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Bajaj Consumer Care Ltd Stock Analysis

Small Cap
Evaluated by 5365 users | BSE: 533229 | NSE: BAJAJCON |
Household & Personal Products

Bajaj Consumer Care Ltd (BCCL) is part of Bajaj Group which has interests in varied industries including Sugar, Consumer Goods, Power Generation and Infrastructure Development. Bajaj Consumer Care is the second largest company in the Shishir Bajaj Group of...

1. Right Stock
Very Good
2. Right Price
3. Right Time

Analysis of Financial Track Record

Data adjusted to bonus, split, extra-ordinary income, rights issue and change in financial year end
Financial track record gives insight into the company's performance on key parameters over the past ten years. MoneyWorks4me’s proprietary colour codes make it easy for retail investors to gauge the company’s past performance.
Bajaj Consumer Care Ltd has performed well in majority of the past ten years indicating its past ten year financial track record is very good
Value Creation
Value Creation Index Colour Code Guide
 Mar'11Mar'12Mar'13Mar'14Mar'15Mar'16Mar'17Mar'18Mar'19Mar'20
Return on Capital Employed 46.39%29.28%35.81%33.72%39.83%46.3%44.83%42.37%44.95%31.92%
Value Creation Index 2.361.321.861.702.192.702.592.392.60NA
Growth Parameters
Growth Parameters Colour Code Guide
Net Sales (Rs. Cr.) 359473607672821796792830909844
Y-o-Y Gr. Rt.-31.7%28.2%10.7%22.3%-3.1%-0.5%4.8%9.6%-7.2%
Adjusted EPS (Rs.) 6.357.9811.0611.2213.6815.4915.3414.8215.6312.86
Y-o-Y Gr. Rt.-25.7%38.6%1.5%21.9%13.2%-1%-3.4%5.5%-17.7%
Book Value per Share (Rs.) 25.5129.0132.835.433.3432.9434.0234.2632.6945.71
Adjusted Net Profit 93.7118163165202228226219230190
Net Op. Cash Flow (Rs. Cr.) 10189.8123128207192213182183182
Debt to Cash Flow from Ops 000000.050.070.070.140.11
Standalone financials take only the parent company into account while consolidated financials take into account financials of the parent company as well as of all its subsidiaries. In most companies consolidated financials should be used for analysis.
Bajaj Consumer Care Ltd. should be analysed on a Standalone basis
CAGR
CAGR Colour Code Guide
  9 yrs 5 yrs 3 yrs 1 yr
Net Sales 10%0.6%2.1%-7.2%
Adjusted EPS 8.2%-1.2%-5.7%-17.7%
Book Value per Share 6.76.510.439.8
Share Price 10.1% -6.4% -14.5% 110.8%
Key Financial Parameter
Performance Ratio Colour Code Guide
 Mar'11Mar'12Mar'13Mar'14Mar'15Mar'16Mar'17Mar'18Mar'19Mar'20
Return on Equity (%) 46.3529.2635.832.939.8246.7445.8343.4146.5432.65
Operating Profit Margin (%) 30.3124.6428.4827.7929.1134.4933.5631.1730.6224.94
Net Profit Margin (%) 26.0724.8626.924.6324.5828.7128.5726.3425.3522.48
Debt to Equity 000000.020.030.030.050.03
Working Capital Days 21435245383835425674
Cash Conversion Cycle -20-21-17-9-8-52-4-6-5
Corporate Governance What do we look at?
Corporate Governance
Board Credentials
Promoter's holding
Transparency
Integrity
Entity Percentage Holding
Promoters 38.04%
Institutions 40.29%
Non-Institutions 21.67%
Pledged *70.4263.5960.7262.830.000.000.000.000.000.00
* Pledged shares as % of Promoter's holding (%)

MoneyWorks4Me analysed the past 10-year performance of Bajaj Consumer Care Ltd and arrived at the following conclusion:

Past 10 year's financial track record indicates that Bajaj Consumer Care Ltd is a good quality company. However, for specific investment actions please connect with your investment advisor.

The 5-year analysis of Bajaj Consumer Care Ltd's performance infers:

Bajaj Consumer Care Ltd earnings have declined by -1.2%, whereas share price has depreciated -6.4% CAGR over the past five years, indicating the company's share price is likely undervalued. However, for specific investment actions please connect with your investment advisor.

We analysed the performance of Bajaj Consumer Care Ltd share prices over the last 10 years. Here is what we found out:

Bajaj Consumer Care Ltd share price has depreciated 9.9% annually over the past ten years.

Bajaj Consumer Care Ltd (BCCL) is part of Bajaj Group which has interests in varied industries including Sugar, Consumer Goods, Power Generation and Infrastructure Development. Bajaj Consumer Care is the second largest company in the Shishir Bajaj Group of companies. The history of Bajaj Consumer Care dates back to 1953 when Mr. Kamalnayan Bajaj established Bajaj Sevashram to market and sell hair oils and other beauty products.

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Bajaj Consumer Care Ltd (BCCL) is part of Bajaj Group which has interests in varied industries including Sugar, Consumer Goods, Power Generation and Infrastructure Development. Bajaj Consumer Care is the second largest company in the Shishir Bajaj Group of companies. The history of Bajaj Consumer Care dates back to 1953 when Mr. Kamalnayan Bajaj established Bajaj Sevashram to market and sell hair oils and other beauty products.

At Bajaj Consumer Care, established distribution network provides the required strength for future growth in existing as well as new products. This is supported by the strong brand recall of ‘Bajaj’ both in the rural and urban markets. This also takes into consideration strong management, its experience in the FMCG industry and strong promoter background. The company has also been able to identify its consumer profiles (urban and rural) and continue to improvise its distribution systems in order to have greater reach and vialibility.

Overseas business of the company is constantly increasing its global footprints with focus on international business. The company market its personal care brands in many countries, with primary focus in SAARC, Gulf & Middle-East, ASEAN and African regions. The company has GMP certified manufacturing units in India and abroad to deliver products apposite to meet the diverse needs and preferences of consumers in different markets.

The company has registered subsidiary offices in UAE & Bangladesh to ensure focused business attention to the region & country. It is in continuous endeavor to strengthen the International Business in terms of increased penetration, accessibility & availability of its brands to the consumers of each and every market it operates in.

Business area of the company

Bajaj Consumer Care Ltd. is one of the leading player in Hair oil category with brands like Bajaj Almond Drops Hair oil, Bajaj Brahmi Amla Hair Oil, Bajaj Amla Hair oil and Bajaj Jasmine Hair oil. The company’s flagship Brand Bajaj Almond Drops Hair oil is the No. 1 hair oil in Indian market with Premium positioning and commands one of the highest per unit price in the industry. The company manufactures and markets other major brands i.e Bajaj Brahmi Amla, Bajaj Amla Shikakai and Bajaj Jasmine Hair Oil and also markets oral care products under the brand name Bajaj Red/Kala Dant Manjan.

Brands

Hair Care

  • Bajaj Almond Drops Hair Oil
  • Bajaj Cool Almond Drops Hair Oil
  • Bajaj Brahmi Amla Hair Oil
  • Bajaj Amla Hair Oil
  • Bajaj Jasmine Hair Oil
  • Bajaj Coco Jasmine Hair Oil
  • Bajaj Kailash Parbat Hair Oil

Skin Care

  • Bajaj Nomarks Cream
  • Bajaj Nomarks Face Wash
  • Bajaj Nomarks Scrub
  • Bajaj Nomarks Wet Face Pack
  • Bajaj Nomarks SunScreen
  • Bajaj Nomarks Soap

List of ISO Certifications

The following manufacturing facilities of the Company have been awarded the prestigious ISO certification in respect of quality management systems, environment management systems and occupational health and safety:

GUWAHATI PLANT, ASSAM

  • ISO: 9001: 2015 - Quality Management System
  • ISO: 14001: 2015 - Environment Management System
  • OHSAS 18001: 2007 - Occupational Health and Safety.

POANTA SAHIB PLANT, HIMACHAL PRADESH

  • ISO: 9001: 2015 - Quality Management System
  • ISO: 14001: 2015 - Environment Management System
  • OHSAS 18001: 2007 - Occupational Health and Safety.

DEHRADUN PLANT, UTTARAKHAND

  • ISO: 9001: 2015 - Quality Management System
  • ISO: 14001: 2015 - Environment Management System
  • OHSAS 18001: 2007 - Occupational Health and Safety.

DEHRADUN WAREHOUSE

  • ISO: 9001: 2015 - Quality Management System

AMBALA WAREHOUSE

  • ISO: 9001: 2015 - Quality Management System

Awards and recognitions

  • 2017-18: Bajaj Almond Drops hair oil gets recognized as one of Asia’s Most Valuable Business Brands - 2018
  • 2018-19: BCCL has been awarded the “Best Company in FMCG Sector” in March 2019 by CNBC Awaaz
  • 2018-19: The company’s Manufacturing Operations team won three Gold Awards in the 8th Convention on Quality Concepts and an “Excellence Award” in 32nd National Convention on Quality Concepts
  • 2019-20: BCCL was also recognized as “Maharashtra State’s Best Employer” and also won the “Best Employee Engagement Initiatives” award during an event organized by World HRD Congress at Mumbai
  • 2019-20: The company’s manufacturing team participated in the IMC Ramakrishna Bajaj National Quality (RBNQ) awards and won the “Certificate of Merit”
  • 2019-20: The company awarded “Par-Excellence and Excellence awards” at the 33rd National Convention on Quality Concepts, NCQC-Varanasi.
  • 2019-20: The Greentech Foundation, Delhi conferred BCCL the “Winner’s Award” during the 19th Annual Greentech Environment Excellence Awards 2019 from Greentech Foundation, Delhi.
Puchho Befikar
SEBI Registered: Investment Adviser - INA000013323

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