Stove Kraft Limited IPO Review: Avoid, Not a proven business model yet

Last Updated on January 29, 2021

Purpose of Stove Kraft IPO

• Fresh Issue (Rs 95 Cr) to be utilized for corporate purposes
• Offer for Sale (Rs. 300 Cr) to be received by outgoing Shareholders

About the Stove Kraft Company

Incorporated on June 28, 1999, Stove Kraft is Rs. 700 Cr, kitchen solutions and an emerging home solutions brand.

Stove Kraft is engaged in the manufacture and retail of a wide and diverse suite of kitchen solutions under the Pigeon and Gilma brands and proposes to commence manufacturing of kitchen solutions under the BLACK + DECKER brand, covering the entire range of value, semi-premium, and premium kitchen solutions, respectively.

The kitchen solutions comprise cookware and cooking appliances across their brands, and the home solutions comprise various household utilities, including consumer lighting.

Pigeon branded products were amongst the leading brands in the market for certain products such as free-standing hobs, cooktops, non-stick cookware, LPG gas stoves, and induction cooktops. The Gilma portfolio comprises chimneys, hobs, and cooktops across price ranges and designs.

Stove Kraft has 2 manufacturing facilities, one each in Bengaluru, Karnataka, and Baddi, Himachal Pradesh. As of September 30, 2020, they manufacture 79.75% of their Pigeon and Gilma branded products (in terms of the number of units) at their well-equipped and backward integrated manufacturing facilities.

Stove Kraft has a separate distribution network for each of their Pigeon, Gilma, and BLACK + DECKER brands. Further, there is a separate distribution network for the Pigeon LED products. They have 651 distributors in more than 27 states of India and 5 union territories of India and 12 distributors for their products that are exported as of September 30, 2020.

Financials of Stove Kraft

Strengths

• Widespread, well-connected distribution network with a presence across multiple retail channels
• Focus on quality and innovation
• Strong manufacturing capability with efficient backward integration

Future prospects

• Expand geographically
• Scale-up branding, promotional and digital activities
• Invest in new plants and automation in existing manufacturing facilities
• Grow LED consumer lighting business

Weakness

• The small size might become a hindrance to growth in a competitive market
• Peers have a better product range, higher brand awareness, and a strong distribution channel.

MoneyWorks4me Opinion

How is the business model? Good, Great, or Gruesome?

Good Business Model. Upon achieving scale, the business can generate a superior return on Equity (ROE). Low asset intensity and pricing power over consumers are sources of superior ROE. However, Stove Kraft is still some time away from becoming a good business.

Valuation

With sales of Rs. ~650 Cr, Stove Kraft is demanding Enterprise value /Sales of more than 2x. Enterprise Value = Market Cap (1250 Cr) + Debt (300 Cr) – Cash from IPO (100 Cr)

With the limited scale and low ROE, we recommend AVOID.

IPO Activity	Date
IPO Open Date	25th Jan 2021
IPO Close Date	28th Jan 2021
Basis of Allotment Finalisation Date	02nd Feb 2021
Refunds Initiation	03rd Feb 2021
A credit of Shares to Demat Account	4th Feb 2021
IPO Listing Date	5th Feb 2021

Date	QIB	NII	Retail	Total
Jan 25, 2021, 05:00	0.00x	0.05x	5.37x	0.99x
Jan 27, 2021, 05:00	0.08x	1.85x	13.08x	2.93x
Jan 28, 2021, 05:00	8.02x	37.72x	26.04x	18.03x

What is Stove Kraft Limited IPO?

Stove Kraft Limited IPO is an IPO of 1 Cr equity shares with a face value of ₹10 aggregating up to ~₹411 Cr. The issue is priced at a price band between ₹384 to ₹385 per share.

KFintech Private Limited is the registrar for the IPO. The shares are proposed to be listed on BSE, NSE.

When Stove Kraft Limited IPO will open?

The IPO opens on Jan 25, 2021, and closes on Jan 28, 2021, between 10.00 AM to 5.00 PM.

What is the lot size of Stove Kraft Limited IPO?

The lot size is in the multiple of 38 with a minimum order quantity of 38 Shares.

How to apply for Stove Kraft Limited IPO?

You can apply for Stove Kraft Limited IPO online using either UPI or ASBA as a payment method. ASBA IPO application is available in the net banking of your bank account. UPI IPO application is offered by brokers who don’t offer banking services like Zerodha.

When is the Stove Kraft Limited allotment?

The finalization of the Basis of Allotment for Stove Kraft Limited IPO will be done on 02nd Feb 2021 and the allotted shares will be credited to your Demat account by 4th Feb 2021.

When is the Stove Kraft Limited listing date?

The Stove Kraft Limited IPO listing date is not yet announced. The tentative date of the Stove Kraft Limited IPO listing is 5th Feb 2020.

What if I do not get the allotment?

We recommend investing in other consumer durables names like Crompton Greaves Con, Bajaj Electricals, TTK Prestige, Hawkins, etc at the right price. Subscribe to MoneyWorks4me for Right Stock and Right Price.

Know more: Indian IPO Historic Data 2021

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