We never planned getting into this. Since 2000, we run a Business Consulting and Training company out of Pune. Thanks to a very bad experience of investing in MF and ULIPs using the services of an MNC bank in 2008, we decided on our mission to make stock investing safe and simple for people like us

It turned out to be more difficult than we imagined. Simple was not simple enough and making stock investing safe was like grappling with the ultimate paradox. The markets went from deep despair to irrational exuberance in the last six years. We couldn’t have hoped for a better opportunity to test our models. From Nov 2011 we put up our valuations transparently on our website for our subscribers to see, judge and take better decisions. We are indebted to them for staying with us.

Now with the improved features and the launch of the mobile app, we can truly say we have made stock investing Safe and Simple.