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Midvalley Entertainment is film production, distribution and exhibition company, actively engaged in the media and entertainment industry in South India. The company has presence in the media and entertainment activity from concept to completion i.e. from script to screen. It produces, distributes and exhibits movies both in Indian and foreign languages. Midvalley also hold the music, video and television rights of movies, television serials for sales to TV channels and other emerging media sources. The company intends to emerge as one of the leading theatre chain in Southern India. It has currently entered into screening agreements with 46 theatres in distribution territories of Andhra Pradesh, Karnataka and Tamil Nadu.

Business area of the company

Exhibition of movies: The company forayed into the exhibition business by way of entering into screening agreements with theatres in B & C category towns. It has already entered into screening agreements with 46 screens and is in the process of entering into similar agreements with more such screens.

Distribution of movies: To complement the exhibition and the production and to have the presence across all segments, Midvalley Entertainment distributes movies from all banners and production houses based on its relationships with producers and also based on trial screenings. The company in the past has acquired territorial distribution rights for various movies like Pirates of the Caribbean - Dead Man’s Chest, Dead or Alive and various Tamil movies such as Thambi, Erandu, Patchaikili Muthucharam, Vayabari, Naan Avan Illai, Parattai Entra Alagu Sundaram, Pollathavan – Dhanush etc. A standard acquisition procedure is in place and films are stringently reviewed before a decision to invest is taken by the company’s management. The company currently acquires and distributes movies in territories where it has an exhibition presence. Midvalley’s aim is to distribute movies throughout Southern Peninsula in the same territories where its theaters are located and South East Asian countries.Further, it has a library of 651 movies in various languages. This consists of 417 Tamil movies, 107 Telugu movies, 52 Kannada movies and 75 Malayalam movies.

Production of movies: The company has in past produced several movies. In the year 2006, it produced ‘Thambi’, a Tamil movie starring R Madhavan. ‘Seena Thaana 001’ its home production hit the screens on September 7, 2007. Another movie Alanganallur Kalai is in production and is expected to hit the screens in 2010. For this movie, it has entered into director’s agreement dated January 11, 2008 with Ponraj alias Laxmi Priyan, actor’s agreement dated July 07, 2007 with S M Abdul Qadhir and music director’s agreement dated July 18, 2007 with Srikanth Deva. Further, the company has executed various theatrical distribution agreements with different distributors. Apart from the above mentioned activities; the company is also in the process of venturing into the following areas of movie entertainment such as Drive-In Theaters, Combined Entertainment Plexes etc by way of organic as well as inorganic growth.

Group Companies

• MultiVest Resources Berhad
• Benta Plantations (Perak) Sdn. Bhd
• Allegro Equity (M) Sdn. Bhd
• Global International Ventures Group Limited
• Puas Emas Utilities Sdn. Bhd
• Allgrow Equity Sdn. Bhd
• Venture Grandeur Sdn. Bhd

Milestones

• 1989 - Incorporation of the company as ‘CTV Entertainment Private Limited’
• 2000 - Name of the company was changed to ‘CEE (I) TV Entertainment Private Limited’ and the company was converted into a public limited company
• 2005 - Name of the company was further changed to ‘Midvalley Entertainment Limited’